Digital Media & Social Media Management / Marketing Strategy / Research & Trend Spotting

10 Website Goals

Established, reputable, trust-worthy, professional and experienced are words that are associated with companies who have great websites. When a consumer is looking for a service or product you want your business to be listed in one of the top 10 search results.   There is not point being listed on page 2 and beyond.

A well-established website with regular updates and SEO (Search Engine Optimisation) will drive potential leads and position your brand. 

1. Potential consumers search for services and products

Consumers expect brands to provide online content about their business’ services or products online with most consumers referring to a brand’s website for product information first.

If you don’t have a business website, today’s digital-savvy consumers will click on a brand who meets their needs and provides the information they require conveniently.

2. Social imprint and proof

Online reviews influence buying decisions.  Consumers are led by reviews from social media, peers and their social circle.  Don’t rely on other review sites to host reviews on your brand.  Own your online space with reviews from satisfied customers.

3. Own your throne

You may not be able to control what others say about you on social media channels, but you can influence public perception by creating your own story through your business website.

Link a company blog to position your brand as the thought leader in the field.  Blogs can drive engagement and visits to your site and often prove more successful than costly print ads and brochures.  Digital platforms also allow you to link social icons like Facebook, Twitter, Instagram, and other networking platforms making sharing your content easier for your visitors.

4. Reach your specific Target Market

Digital Marketing reaches your specific target market for less of an investment compared to traditional media.  Billboards, TV and Print Ads are expensive and often depend on a “spray and pray” strategy, whereas digital marketing is targeted to your specific target audience and is also more measurable and cost effective.

5. Responsive and service orientated

Your website will allow you to respond to consumer queries timeously.  Brands that are available and willing to answer questions online are perceived as more trust worthy and service orientated.  If you can establish a brand image that people trust will be around before and after purchase, consumers will be more willing to use your service or purchase your product.

6. Competitor brands have websites

Consumers typically start to research a product or service online.  Research and recommendations from peers and social network connections help in their decision making.  You need to make sure that you remain competitive by having and online presence and featuring in searches made by potential consumers.

7. Open 24 hours a day

Consumers often shop after hours therefore you need to have a business website or eCommerce store so that you can provide information and sell products all the time.

An online store can boost sales, especially when you factor in consumers who are not restricted geographically.

Your online presence will also support your marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, will ensure you reach customers and generate repeat business.

8. Show up in search results

Noted, consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “wildlife photographs” or, if they are more specific “Clint Ralph Wildlife Photography South Africa”.   The more specific the better the results.   In addition, your Search Engine Optimisation needs to be effective to ensure you rank on the first page.

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero.  However if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

9. Staff portal

Staff can also benefit from your website through a staff portal (only visible to employees).

The website can provide business information, training videos, templates, schedules and upcoming events.

10. Highlight your products and services

You can display your products and outline your services in detail with beautiful images, as well as provide short video tutorials or downloadable PDF instructions to ensure consumers have all the information they need.

Contact Brand Authority for your new Website and Social Media Strategy.